White labeling, at its core, is using a service or product produced by another company as if you made it for your customers.
As an entrepreneur with a business problem, your first thought may be to create your own solution. But the smart thing to do is to get someone else to do all of the hard work with your business in mind.
White label products are fully supported but sold without branding. It gives you the possibility to customise them, add your brand and identity and provide a seamless user experience to your customers.